Chickasaw Nation receives Keep Oklahoma Beautiful Award

Source: Chickasaw Nation

The Chickasaw Nation received top honors at the Keep Oklahoma Beautiful (KOB) awards ceremony Nov. 19 in Oklahoma City at the National Cowboy and Western Heritage Museum. The tribe received an Environmental Excellence Award in the tribal government category for partnerships with Chickasha, Ardmore and Ada for disposing of household hazardous waste.

“The Chickasaw Nation was selected as a finalist because of the hard work and dedication of the Environmental Services Department and continued support from administration,” said John Ellis, executive officer of construction and support services.

“This project was our contribution in keeping our communities clean and safe from environmental hazards which includes a partnership with local communities.  Environmental Services is a relatively small department and to be recognized by Keep Oklahoma Beautiful is an honor,” he added.

During the ceremony, KOB honored finalists and announced the winners of the Environmental Excellence Competition. More than 500 guests attended this sold-out event.

KOB shows appreciation of the work of numerous groups and individuals. From elementary-aged children to government programs, the awards banquet was a celebration of excellence happening all over the state in every capacity.

Also presented at the ceremony were winners of five Keep Oklahoma Beautiful Board of Directors awards. Individual recipients included Gov. Mary Fallin, Norma Lynne Paschall, Ardmore Beautification Council, and Buzz McDonald, representing Warren Caterpillar.

Paschall received a Lifetime Achievement Award for her many years of work with the Ardmore Beautification Council. Before her retirement earlier this year, she was instrumental in the success of the household hazardous waste collection held in Ardmore in partnership with the Chickasaw Nation.

“It was wonderful working with the Chickasaw Nation,” Paschall said. “(It is) so efficient and it was impressive how many people came out and supported the collection program. It was the first household hazardous waste event in Ardmore and we hope it will be held again.”

Two organizations received Board of Directors awards as well. Winners included Serve Moore, an organization made up of local churches and community groups combining efforts to assist residents impacted by the May tornadoes, and the Apache Corporation for helping Tulsa area non-profits convert vehicles to compressed natural gas.

 

About Keep Oklahoma Beautiful

According to web based Linkedin, Keep Oklahoma Beautiful is a statewide non-profit located in Oklahoma City. Its mission is to encourage, facilitate and recognize efforts to improve Oklahoma’s aesthetic, environmental and sustainable quality of life. Founded in 1965, KOB has transformed throughout the years, changing with the times while always working to achieve its mission.

The culmination of each year’s work is the annual statewide awards competition, leading to the annual awards recognition banquet. Well attended and greatly anticipated, the late autumn event recognizes the best of the environmental best in Oklahoma.

As a state affiliate of Keep America Beautiful, KOB organizes the annual Great American Cleanup in Oklahoma. KOB provides materials and tools for communities and volunteers. Startup cash grants are available for qualifying KOB network organizations.

 

‘Nava-Hos’ Frat Party Sparks Outrage

 source: facebook.com/CaliforniaPolytechnic
source: facebook.com/CaliforniaPolytechnic

Source: Indian Country Today Media Network

An off-campus fraternity party at California Polytechnic State University at San Luis Obispo has drawn sharp criticism for its theme of “Colonial Bros and Nava-Hos.”

According to Mustang News, Cal-Poly’s student newspaper, the fraternity alleged to have been responsible for the event is Phi Sigma Kappa. Neighbors reported 17 to 100 guests, many of them young women dressed as sexualized Indian maidens. When Natives on the Cal-Poly faculty got wind of the incident, they brought it to the student affairs office.

The party will be discussed at a forum today, November 22, at Cal-Poly’s Chumash Auditorium.

Dr. Jennifer Rose Denetdale, Navajo, is an associate professor of American Studies at the University of New Mexico and serves on the Navajo Nation Human Rights Commission. Contacted by ICTMN, she released the following statement:

The theme “Colonial Bros and Nava-Hos” for a frat-sorority party by students at Cal Poly directly references Navajos, whose name for themselves is Diné, and parodies U.S.-Navajo colonial relations. In 1863, the Indian fighter Kit Carson received orders from James H. Carleton, governor and commander of New Mexico Territory, to destroy the Navajo people.  Kit Carson’s scorch and burn campaign against the Navajo people literally left the Navajo homeland burning as thousands of Navajo refugees, who were reduced to starvation and poverty, were herded into American forts and then forced to march to the Bosque Redondo reservation at Fort Sumner, New Mexico.  For four years over eight thousand Navajo prisoners of the U.S. lived under genocidal conditions. Many did not survive. The Navajo prisoners lived in ditches in the ground and had little material means to ward off the blistering winters of the plains or the scorching heat of the summers.  They were given inedible rations that were essentially starvation diets; many died from bouts of diseases and just sheer loneliness and broken hearts.  In addition to constantly being on guard for slave raiders who stole the women and children, the Navajo women and girls were subjected to sexual assaults and rapes by both the American soldiers and the slave raiders.  Gerald Thompson, author of The Army and the Navajo, indicates that the Indian agent at the Bosque Redondo dutifully reported that only two newborns had survived the first winter at the prison camp in 1863.

To invoke “Colonial Bros,” then, is to refer to one of the most darkest moments in  American history and certainly for the Navajo people, it is a reference to one of the most brutal, humiliating, and devastating experiences  under American colonialism. To refer to the scantily clad women who came as “Nava-Hos” is to not only diminish the Navajo people as whole, because the term connotes “whore” and “prostitute” and suggests that Navajo women were sexually available to the white soldiers; it says that  it is not possible to rape or sexually assault Navajo women, because they are inherently rapable.  “Colonial Bros and Nava-Hos” is also a slander on Navajo women who have survived rape and sexual assault that was a part of conquest. 

Native peoples, and in this particular case, the Diné, are constantly subjected to racism, discrimination and hate every day, and yet these racist and hateful antics of Cal-Poly students are condoned by the University.  Until we all speak up and condemn such language and behavior and hold the culprits responsible, there will be no justice.

 

Read more at http://indiancountrytodaymedianetwork.com/2013/11/22/outrage-over-nava-hos-frat-party-cal-poly-san-luis-obispo-152384

Richie Incognito, Redskins and Racism in the NFL

By Gyasi Ross, Huffington Post Blog

“Once upon a time, a woman was picking up firewood. She came upon a poisonous snake frozen in the snow. She took the snake home and nursed it back to health. One day the snake bit her on the cheek. As she lay dying, she asked the snake, “Why have you done this to me?” And the snake answered, “Look, bitch, you knew I was a snake.” -Russell Means, Natural Born Killers

Irritatingly, the “Richie Incongito Is a Bully” and the “Richie Incognito Said the Word ‘Nigger'” storyline has been dominating the ESPN Sportscenter episodes recently. Just as my Seahawks get good enough to command serious national attention, some idiot who is considered an “honorary black man” by many of his fellow Miami Dolphins teammates simultaneously has 1) Shannon Sharpe crying like an infant; 2) white liberals judging this white man as if he were the first and only white man that has ever said this word; and 3) black folks upset.

I’m just mad that they’re not talking about the Seahawks. They are that good, y’all.

But since we’re on the topic, let me explain something — EVERY single person that is crucifying, judging or distancing themselves from Richie Incognito is a freakin’ hypocrite. Shannon Sharpe, with your self-righteous boo-hooing, you are a freakin’ hypocrite. In fact, every single NFL fan that acts like Richie Incognito saying the word “nigger” and bullying a teammate is the worst assault on polite society since Chad Ochocinco, you need to quit lying to yourselves.

To paraphrase the great Russell Means in the great Oliver Stone flick, Natural Born Killers, “Bitch, you knew Richie Incognito was a snake.”

“Bullying” is to football what “football” is to football.

First, let’s address these stupid “bullying” allegations. OK, news flash guys, football is bullying; let’s not romanticize the game and pretend that sportsmanship is a vital part of the game. In fact, that IS the game — to be the better bully than the other guy. From Dick Butkus (Hall of Fame, eye gouger) to Bill Romanowski (future Hall of Famer, spits in his teammates face, kicks opponents) to Jack Tatum (would have been Hall of Famer if he didn’t paralyze a player in a preseason game, kicked opponents) — DIRTY, bullying players have been CELEBRATED and coveted on NFL teams. Look at Ndamukong Suh — he’s as dirty as George W. Bush’s drug test in college, but because of his talent level, teams will always find a way to keep him on a team.

Incognito’s (and every other NFL player’s) job is to be a bully. The NFL is about bullying; for the NFL or anybody associated with the NFL to feign shock at Incognito for being a bully, you’re full of feces. Like Natural Born Killers, you’re blaming for being a snake in a snakepit.

How to address that? Stop rewarding snake-ism; change the snakepit. Which leads to the next point:

Racial Slurs Are Part of Everyday Culture

Richie Incognito, a white man, said the word “nigger.” That’s bad. Shannon Sharpe gave an impassioned, emotive performance about why the notion of Richie Incognito, a white man, saying the word “nigger” was so offensive. He said:

“[Y]ou allow this, in an open locker room to take place, is unacceptable. I’m so disappointed. I just hope that someone was misquoted. I hope I’m wrong and they didn’t allow Incognito to say this racially charged word in a locker room and go unchecked. I’m embarrassed. If he said that to Jonathan Martin, he didn’t only say it to him, he’s talking to you too. Because if you’re black, you know what that word means.”

Yet last year, the Washington Redskins brought in Shannon Sharpe to give a motivational talk to the Redskins players. That’s cool, although the strategy hasn’t seemed to really work that well on the field for the Redskins. Still, it’s odd that neither Shannon Sharpe, or really any of the NFL folks that decry Incognito’s racial slurs, have bothered to point that Sharpe and every other NFL announcer speaks a racial slur every single week — Redskins.

So the argument goes, Richie Incognito saying (and texting) the word “nigger” shouldn’t bother Sharpe. After all, Richie Incognito, according to teammates, was an “honorary black man.” That gave him permission to use the word as he saw fit, or that’s the way he saw it. Obviously these black men in the Miami Dolphins locker room weren’t offended by his use, and so that made it OK, right?

No? Of course not; it’s never OK for a person who isn’t black to use the word “nigger.”

But we also must concede that in the NFL, folks are conditioned to see that sort of behavior as OK. See, Shannon Sharpe and other black NFL announcers don’t seem to get it; they perpetuate this snakepit/racist culture that allows epithets to be used and then excused. The roots of the NFL, just like the roots of this very nation, are racist and firmly entrenched in overt and covert racism. That isn’t Shannon Sharpe’s (or other black players/coaches/announcers associated with the NFL) fault. YET, Shannon Sharpe, and all other black NFL announcers and players and coaches who allows and abets and doesn’t question the use of racial slurs other than “nigger” co-signs the very environment that allows Richie Incognito and Riley Cooper and whoever else to use that ugly word so flippantly.

Shannon Sharpe and Michael Strahan and James Brown and ever NFL player/coach/announcer who takes exception to non-black players using the word “nigger” should be disgusted and refuse to address the Washington Redskins — a racial epithet — as the “Washington Redskins” because that is the cornerstone of the racist culture that permeates the NFL. Shannon Sharpe, if he wants his outrage to be taken seriously, must not take the blood money that the Redskins give him — hush money for racial epithets.

It’s that quiet acquiescence on behalf of black folks associated with the NFL, like Sharpe, that makes rich white powerholders like Daniel Snyder say, “Well damn, they don’t really care about racial equality. They just want to get paid. Come talk to our team named after a racial epithet so you can lose your moral high ground to ever feign racial outrage.”

In conclusion, the culture of the NFL can change in regards to both bullying and the use of racial epithets. Yet, that only happens if folks like Shannon Sharpe give more than lip service to these causes. The NFL will never be able to selectively ban racial epithets — it’s kinda all or nothing when you’re trying to change a culture. So if the purpose is to change that culture, let’s go. Until that time, it’s just a bunch of a hypocritical hot air.

 

Gyasi Ross is a member of the Blackfeet Indian Nation and also comes from the Suquamish Nation. Both are his homelands. He continues to live on the lovely Suquamish Reservation — contrary to Rick Reilly’s assertion, no white liberals influenced his writing of this article. He is a father, an author, a lawyer, and a warrior. He has a new book, How To Say I Love You in Indian, available for pre-order. (Pre-order today!!). His Twitter handle is @BigIndianGyasi. He is a Seahawks fan and sees the Redskins as an inferior team, but readily acknowledges RGIII’s potential greatness (and hopes Alfred Morris does well because Morris is on his fantasy football team).

 

Follow Gyasi Ross on Twitter: www.twitter.com/BigIndianGyasi

IRS proposes rule to address fishing rights income

Source: Indianz.com

Attorneys discuss a proposed Internal Revenue Service regulation that would address income earned from tribal members who exercise their fishing rights:

On November 15, 2013, the Internal Revenue Service published a notice of proposed rule making (NPRM) along with proposed regulations regarding the treatment of certain income derived from Indian fishing rights-related activity when it is contributed to a qualified retirement plan such as a 401(k) or other employer-sponsored pension plan. The notice can be viewed at https://www.federalregister.gov/articles/2013/11/15/2013-27331/treatment-of-income-from-indian-fishing-rights-related-activity-as-compensation. The proposed regulations clear one of the current hurdles to including employees of an Indian fishing rights operation in a typical employer-sponsored retirement plan, such as a 401(k) plan. Unlike most types of employee compensation, Indian fishing rights-related income is exempt from both income and employment taxes under Internal Revenue Code (IRC) Section 7873(a)(1) and (a)(2). Therefore, Indian fishing rights-related income is not included in a taxpayer’s gross income. The IRS has traditionally taken the position that in order to make a contribution to an individual retirement account (IRA) or a 401(k) plan, an individual must have “compensation” that is included in gross income. The proposed regulations clarify that payments received by Indian tribe members as remuneration for services they perform in fishing rights-related activities will not be excluded from the definition of “compensation” for purposes of IRC Section 415 and underlying regulations, merely because such payments are not subject to income or employment taxes. Consequently, the proposed regulations allow employees receiving such payments to participate in and contribute to a retirement plan qualified under IRC Section 401(a).

Get the Story:
Kathleen M. Nilles, Ariadna Alvarez and Robert B. Bersell: IRS Proposes New Rules On Indian Fishing Rights Income For Retirement Plans (Mondaq.com 11/20)
Username: indianz@indianz.com. Password: indianz Federal Register Notice:

 

Treatment of Income From Indian Fishing Rights-Related Activity as Compensation (November 15, 2013)

Arizona State Women’s Basketball to Honor No. 21 Jersey of Hall of Famer Ryneldi Becenti on Dec. 21

Ryneldi Becenti. Photo via ASU Athletics
Ryneldi Becenti. Photo via ASU Athletics

Courtesy: Sun Devil Athletics; Source: NDNSports.com

TEMPE, Ariz. – Ryneldi Becenti, a member of the Arizona State University Sports Hall of Fame who twice earned honorable mention All-America notice as a member of the Sun Devil women’s basketball team, will have her No. 21 jersey honored and displayed from the rafters of Wells Fargo Arena on Sat., Dec. 21 when the Sun Devils host the University of Miami, Sun Devil head coach Charli Turner Thorne announced on Monday.

“As we started to evaluate the stars of our distinguished past, it quickly became apparent that no player was more celebrated or had more of an impact – both in her community and within our own Sun Devil community – than Ryneldi Becenti,” said Turner Thorne. “While already in our Hall of Fame for her achievements as a student-athlete, we felt a program-specific tribute like this was fitting for a special individual whose influence went beyond the basketball court.

“The incredible work ethic and desire that led her to our program galvanized the Native American community. Her outstanding contributions as a Sun Devil enhanced her legendary status and remain an inspiration for many. I am so proud to be announcing that we will be hanging Ryneldi Becenti’s No. 21 jersey from the rafters of Wells Fargo Arena on Dec. 21. We hope all our fans and basketball enthusiasts alike will mark the date in their calendars to come out and help us pay tribute to this Sun Devil icon.”

Becenti was a two-time honorable mention All-America honoree while also becoming one of only three Sun Devils (at the time) to earn All-Pac-10 first-team honors twice in a career.

Following two successful seasons at Scottsdale Community College, Becenti joined ASU where her outstanding all-around play was pivotal in helping the Sun Devils earn a NCAA Tournament berth in 1992, the program’s first tournament invite since 1983.

By the conclusion of her two-year Sun Devil career, Becenti would accumulate 396 career assists, which at the time represented the second-highest career total in program history. Her career average of 7.1 assists per game remains a Pac-12 record to this day, while her 17-assist outing vs. Marquette in 1992 still sits atop the team’s list for most assists in a single game. With 15 points, 10 rebounds and 12 assists in a Jan. 25, 1992, game against Oregon State, Becenti became the first player in school history to record a triple-double and was the lone player in the NCAA – men or women – to record the feat that season.

Becenti’s enormous popularity in the community and the Navajo Nation received national acclaim in March 1993, when she was featured in a Sports Illustrated article written by award-winning journalist Gary Smith.

As a member the 1993 USA team at the World University Games, Becenti became the first Native American female to earn a medal at the event. She would also go on to earn the distinction of becoming the first Native American to play in the WNBA as a member of the hometown Phoenix Mercury.

In 1996, she became the first woman inducted into the American Indian Athletic Hall of Fame adding to her list of enshrinements, which includes the Scottsdale Community College Hall of Fame, Arizona State University Hall of Fame and the Arizona High School Sports Hall of Fame.

A native of Fort Defiance, Ariz., Becenti earned high school All-America honors playing for Window Rock High School. Her stellar play continued at Scottsdale Community College where she earned junior college All-American recognition.

Woman With Eagle Feather: The Photo ‘Heard’ Round the World

Courtesy Ossie Michelin, APTN National NewsAboriginal Peoples Televison Network reporter Ossie Michelin snapped the above photo on a three-year-old iPhone but did not see what he had shot until his producers told him it had been shared more than 160,000 times.
Courtesy Ossie Michelin, APTN National News
Aboriginal Peoples Televison Network reporter Ossie Michelin snapped the above photo on a three-year-old iPhone but did not see what he had shot until his producers told him it had been shared more than 160,000 times.

By Vincent Schilling, ICTMN

The scene was chaotic: heavily armed Royal Canadian Mounted Police (RCMP) pouring into an encampment of sleeping protesters, leading dogs and carrying assault rifles. Amid burning police cars, pepper-spray-spewing hoses and barking police dogs, 28-year-old Amanda Polchies dropped to her knees, brandishing the only “weapon” she had: an eagle feather. Holding it aloft, she began to pray.

RELATED: Mi’kmaq Anti-Fracking Protest Brings Women to the Front Lines to Fight for Water

Poster by Greg Deal
Poster by Greg Deal

 

 

The image is emblazoned in people’s minds as a symbol not just of the Mi’kmaq protest against potential fracking near Elsipogtog First Nation in New Brunswick, Canada, but also of what has been happening to Natives since Europeans first stepped onto Turtle Island’s shores. Since APTN reporter Ossie Michelin snapped and posted the photo, the image has morphed into poster art, memes and other incarnations.

RELATED: Behind the Front Lines of the Elsipogtog Battle Over Fracking

Michelin had no idea his image would come to represent the Elsipogtog protest movement, let alone much more. In an interview on Native Trailblazers Radio, Michelin spoke of his spur-of-the-moment shot taken with a three-year-old iPhone, and the bond it formed between photographer and subject.

Did you have any idea the picture you took would become viral and help inspire the Elsipogtog social media movement online?

I had no idea. I was tweeting as many pictures as I could during my coverage because I was promoting live hits for the APTN Network. There were times I thought, ‘The world needs to see this right now.’ The picture was one of many I was sharing that day.

My producer called me and said, ‘Ossie, that picture has been shared over 160,000 times in the past four hours.’ I said, ‘What? The picture I took? Which picture?’ I took that picture on my three-year-old iPhone4 and I had to go back and look through my pictures. I saw it and only then did it really sink in.

Those were some volatile times during the moments you were taking those photographs.

The RCMP made over 30 arrests before the raid on October 17. People were running all over the place.  We did not know what was happening. I didn’t realize how many people were paying attention to this. All I knew was two feet in front of me and 20 feet behind me; I did not know what was going on in the world that day because we were completely cut off, with police lines on either side of us.

Part of my healing process was I got to meet Amanda Polchies, the woman in the photograph.

 

How was it when you two met?

I was afraid it was going to be awkward, and I was afraid she was going to be mad at me. But we met and we clicked. We did a ceremony together and her father did a pipe ceremony with me to help me get rid of the nightmares. I have been sleeping a lot better ever since.

Do you talk to her now?

Since that time Amanda has adopted me into her family. She is a sister from another mister, and I am a brother from another mother. She gave me some stuff from her culture; I am going to give her some from mine, and every time I see her I give her a big hug.

We are bonded for life. We both say that picture will probably outlive us both.

 

Read more at http://indiancountrytodaymedianetwork.com//2013/11/21/woman-eagle-feather-photo-heard-round-world-152357

Shirt worn by George Armstrong Custer up for auction in Maine

George Armstrong Custer signed shirt. Photo from Saco River Auction
George Armstrong Custer signed shirt. Photo from Saco River Auction

Source: Indianz.com

A shirt belonging to George Armstrong Custer is up for auction this Saturday. The shirt was authenticated by the Custer Battlefield Museum in Montana, according to the Saco River Auction. The estimated price is $1,000 to $1,500.

Also up for auction are artifacts that are said to be from the Battle of the Little Bighorn, where Custer and the 7th Calvary were defeated by Lakota, Northern Cheyenne and Arapaho forces in June 1876.

Get the Story:
Earliest known recording of black vocal group in the US to hit auction block this weekend (AP 11/20)

Smoking Rates During Pregnancy Highest Among Native Americans

By Tristan Ahtone, Fronteras Desk

Debora Cartagena, CDCSmoking harms nearly every organ of the body, causing many diseases and affecting the health of smokers in general, as well as those inhaling “second hand” smoke.
Debora Cartagena, CDC
Smoking harms nearly every organ of the body, causing many diseases and affecting the health of smokers in general, as well as those inhaling “second hand” smoke.

Native Americans have the highest rates of smoking before, during and after pregnancy than any other ethnic group in the nation. That’s according to a new report from the Centers for Disease Control.

According to the CDC, 55 percent of Native American women smoked before pregnancy. During pregnancy, that rate dropped significantly to 26 percent. However, that rate was still the highest of any racial or ethnic group in the nation.

“One out of two American Indian and Alaska Native women were smoking prior to pregnancy,” said Van Tong, an epidemiologist with the CDC’s Division of Reproductive Health. “Only half of these women quit smoking by the last trimester of pregnancy.”

Tong says the reasons for these high rates aren’t well understood, but that more outreach needed to be done to get women to stop smoking while pregnant.

Smoking during pregnancy increases risks for complications including lower birth weights and babies more prone to health issues once their born.

Washington’s GMO labeling flop, two weeks later: What it means

By , Grist

Ever since Washington state voters rejected a measure to label genetically engineered food earlier this month, I’ve been trying to understand what the vote meant.

On election night, I stressed the importance of advertising, but people on Twitter and in comments have questioned that emphasis. Political advertising rarely changes opinions; it generally sets people more deeply in their convictions. So perhaps what the Washington vote shows us is that fewer people care about GM food than it seems.

Why the measure lost is also related to the question of who voted. In the end, only 45 percent of registered voters cast their ballots — the lowest turnout in a decade. What does that mean? And what’s the significance of the fact that the race tightened up as officials counted ballots: The measure was losing by 10 percentage points in early tallies, but that margin eventually narrowed to 2 percentage points, with 49 percent voting for, and 51 against.

The answers to these questions have interesting implications for future labeling campaigns. The Washington vote seems to be telling us that concern about GM food is broad and shallow. That is, lots of people are vaguely worried about transgenics, but it’s not a core issue that drives majorities to the polls.

 

“This was a solution looking for a problem,” said Stuart Elway, president of the Seattle-based polling company Elway Research. “People were not highly agitated about GMO labeling.”

Let’s dig into the evidence that this vote gives us to suggest that conclusion:

Money

With nearly all the votes counted, I stand by my initial impression that money made all the difference in this vote. I did, however, get the precise amounts wrong: I wrote that opponents spent more than $30 per “No” vote, but more ballots came in than I’d estimated. In fact, they spent just under $25 per vote (that’s $22 million over approximately 890,000 votes). Still, that $22 million is a lot of money — more than has ever been spent before in either opposing or promoting a ballot measure in the history of the state [PDF].

And as soon as the money began to flow, Elway saw a shift in his polling numbers: The measure had a huge 45 percent lead in September. Then the ads began to run, and that lead dropped to 4 percent in October.

“There was a 41 point swing in six weeks, which is unprecedented,” he said. “I’ve been tracking politics in this state for 30 years and I’ve never seen such a big swing in such a short amount of time.”

Among the people who had seen the ads, the measure was losing.

“When we asked them why they were voting no, people were reciting the talking points from the ads back to us,” Elway said.

It’s clear that, in this case, advertising swayed public opinion. But at the same time economists have established that it’s hard to change opinion with political spending. So what gives? Well, there’s an exception to the rule. While it’s nearly impossible for advertising to shift core values — like getting a lifelong Democrat to vote Republican or vice versa — it is possible for advertising to change the mind of someone who hasn’t fully committed. When people haven’t encountered the arguments on each side, those arguments tend to work.

One poll found that 93 percent of Americans favor labeling GM food. But half of the people questioned in that poll weren’t aware that GMOs were already widespread in processed foods — in other words, they were concerned, but brand new to the debate. In previous Washington polls Elway conducted on food safety, GMOs had come in sixth out of six potential problems with the food supply. So, while it’s clear that there’s widespread anxiety about GMOs, it doesn’t seem to be deep-seated.

Voter turnout

The low voter turnout is especially remarkable since Washington sends a vote-by-mail ballot to every voter. From one perspective, this means that 55 percent of voters cared so little about GMOs that they ended up throwing out their ballots. Just 22 percent of all registered voters in the state sent in a ballot voting yes on the measure.

But look at it another way: If all the voters in King County, where the measure passed, had turned out, the initiative would probably have passed.

“Low turnout votes do tend to be more conservative,” said David Ammons, communications director for the Washington Secretary of State’s office. And Democrats had shown they were more likely than Republicans to favor the initiative.

In Elway’s October poll, the measure was trailing among people who had voted in all of the last four elections, but it was winning among those who voted less than half the time. All this suggests that a higher voter turnout could have led to the initiative’s passage. Perhaps if more people were motivated to vote by a concurrent presidential election, for instance, they would have checked “Yes” on this initiative a little farther down the ballot.

Perhaps. Or maybe those non-voters would be swayed by the same ads. When California voted on a similar initiative in 2012, during a presidential election, 72 percent [PDF] of registered voters showed up, but the initiative still failed by an infinitesimally wider margin than in Washington.

Either way, it turned out that Washington’s labeling initiative relied on infrequent voters — they favored the proposition 49 to 37 percent, according to Elway — and they couldn’t be bothered to vote this time. GMOs aren’t driving people to the polls. Once again, concern about GM food looks shallow.

Timing

Lots of votes came in late. “We did see a general trend toward people keeping their ballots longer,” Ammons said. “I think a lot of people were still studying the GMO issue. There was a lot of media on this, a lot of explanatory journalism. I think there were a lot of people seriously trying to understand if this was the right answer, weighing it, and holding onto their ballots up until Election Day.”

The later voters were more likely to favor the initiative, but Ammons said, “We don’t have a good working hypothesis on that yet.”

He pointed out that later Seattle-area ballots elected a socialist councilmember while also voting down a minimum wage hike. It’s hard to tell what, if anything, can be learned from the timing of the votes.

What’s the lesson here?

Advocates in Oregon are already preparing a similar initiative for the 2014 election in that state. If the pattern holds, we’ll see widespread support early on (they’ll have no trouble getting the signatures necessary to put it on the ballot). Then the food industry will wade in and begin buying up advertising slots, and sentiment will shift. In the end, the proposition will lose by a couple of points.

Of course, that pattern could break. Businesses could decide they don’t want to be forking over cash every year to defeat propositions. The seed-company Syngenta, for instance, stayed out of the Washington contest after contributing in California.

But if that pattern holds, I have some advice for labeling advocates: It’s not enough to raise the specter of danger. You’ve already got the populist base, so simple, broadly appealing arguments won’t be sufficient. You’ll need more sophisticated arguments that stand up to scrutiny — the kind of arguments that convince newspaper editorial boards (they almost all advised voting no in Washington) and scientific organizations, rather than alienating them.

Panic-free GMOS: See the full story list