Hard Rock Energy Drinks Debut in South Florida

 

Seminole Tribe of Florida launches new product in its convenience stores, other venues

December 12th, 2013

Published in CSP Daily News

HOLLYWOOD, Fla. — Hard Rock Energy drinks are making their debut in South Florida. This test market is the first step in rolling out the new product by the Seminole Tribe of Florida Inc., the tribe’s business development arm, which is jumping into the $20 billion-and-growing energy drink market. Three flavors of Hard Rock Energy drinks will soon be available for purchase on convenience store shelves and at select restaurants and bars.

The flavors are Original, Paradise Punch and Sugar Free.

The Seminole Tribe of Florida purchased Orlando, Fla.-based Hard Rock International Inc. in 2007 and has supported its strategic expansion to include more cafes, hotels, casinos and other new business ventures. The tribe’s business development arm has obtained a license to use the brand on Hard Rock Energy drinks.

hard-rock-energyA new venture, Enterprise Beverage Group LLC, has been established to produce, distribute and market the Hard Rock Energy drinks. The Seminole Tribe of Florida Inc. is the majority owner of Enterprise Beverage Group, which is based in Hollywood, Fla.

Tony Sanchez Jr., president of the Seminole Tribe of Florida Inc., said Hard Rock Energy drinks present the perfect opportunity to make the Hard Rock brand part of the growth of the tribe’s business development program.

“Hard Rock Energy drinks are a logical extension of our growing line of beverage products, including citrus juices sold under the Seminole Pride brand,” said Sanchez.

Enterprise Beverage Group is headed by CEO David Drow, whose track record in the beverage industry includes launching Hair of the Dawg drink mixes. Drow’s background is finance; he previously was a vice president at GMAC.

“The Hard Rock brand is perfect for a new energy drink,” said Drow. “Hard Rock is about high energy music and entertainment. It’s about fun.”

John Galloway, chief marketing officer and vice president of marketing for Hard Rock International, said, “True to the Hard Rock brand, this energy drink has the power to help people rock harder. It’s a great product and we couldn’t be more excited to put our stamp on this market. It’s an exciting new step for Hard Rock.”

Hard Rock Energy drinks are sold in slim, 16-oz. aluminum cans of two servings per can. They contain 100 milligrams of caffeine per serving. Hard Rock Energy Original flavor is aqua blue in color and comes in a black can. The Sugar-Free version is clear and is packaged in a white can, while the Paradise Punch flavor is light red and comes in a red can. All of the cans are emblazoned with the Hard Rock brand and retro electric guitar graphics.

Hard Rock Energy drinks are on sale at all c-stores operated by the Seminole Tribe of Florida Inc., including the Hollywood Trading Post. Distribution is already underway to additional retailers, restaurants, bars, hotels and other food service operators. The test market will expand to the Chicago area in 2014, with a potential national rollout slated for 2015.

Marketing for Hard Rock Energy drinks will have a strong focus on social media and grassroots marketing tactics to reach the prime demographic of males between the ages of 18 to 24. Enterprise Beverage Co. will deploy an official Hard Rock Energy Street Team, which will be present at concerts and community events to offer free product samples. In addition, the company will look for local “CEOs” (chief energy officers) who want to engage in fun, social media activities and be eligible to win prizes. A strategic marketing partnership with Dean Guitars, represented on the Hard Rock Energy drink cans, will add to the marketing firepower, the company said.

The Seminole Tribe of Florida Inc. manages various businesses enterprises in agriculture, cattle ranching and beef production, citrus juices, spring water, c-stores and more. It is managed by an elected five-member board. Hard Rock International has a total of 174 venues in 55 countries, including 136 cafes, 19 hotels and seven casinos, It also owns, licenses or manages hotel and casino properties worldwide.

Native Author Gyasi Ross Talks Cultural Preservation

12-5-gyasi-2-thumb-640xauto-9817by Aura Bogado, Color Lines

Gyasi Ross is a member of the Blackfeet Nation and his family also comes from the Suquamish Nation of the Port Madison Indian Reservation where he resides. Aside from being a father, lawyer and a filmmaker, the ever-busy Ross has found time to write two books. His latest, “How to Say I Love You in Indian” (Cut Bank Creek Press) comes out today. Here, he talks about real love, feminism via bell hooks and fatherhood.

The title of your book, “How to Say I Love You in Indian,” might confuse people. What do you mean by it?
Well, there are a lot of fluent speakers of the Blackfoot language in my family, and my grandparents or really most people in my family will say they’re speaking in Indian. That’s just the way old folks speak, and that’s who I was raised by, by grandparents and great aunties and uncles.

What about the love part of the title?
Poor people have different ways of communication, different kinds of love that are not part of materialistic culture. Expressing love isn’t about a Hallmark card. … It’s not about convenience. It’s not always about being vocal and poetic about love, it’s about taking care of each other—like cooking. One of the stories in the book is about stew and how it’s representative of love for a lot of poor people, and Indian people specifically. We always had the worst cuts of meat and the worst ingredients, but through those ingredients, time, love and secret sauce, it turned into a beautiful stew. That’s what the title of the book is all about: physical manifestations of love and the symbols of our love within Native culture.

So it sounds like it’s less about saying “I love you,” and more about how you express it.
Right, it’s about the action. A lot of the work that I do and the writing that I do is about fatherhood and mentorship. And because I’m a dad, I remind myself that I can say “I love you” all I want, but if my actions aren’t commiserate with that, then it doesn’t matter.

I noticed that you thanked bell hooks and you also have quote from her in the book. She’s written a lot about love, and I’m curious about how she’s influenced your work.
I think that bell hooks made feminism approachable to me. I was raised by a single mom and two older sisters, and by my grandmas, who are both amazing women. Just today, I was speaking with my auntie Wilma Faye and she’s also provided a lot of structure for me. I tend to put women on a pedestal, and Native women especially because they were the ones who ensured that I was safe and always doted on me—to a fault, maybe. It was bell hooks who helped me to look more critically at the relationships that women have with men, and with young boys and sons specifically. And that was important for my intellectual development and my emotional honesty.

You’re a father, a lawyer and a lot more. When did you find the time to write this book?
I don’t sleep much, and that’s tongue-in-cheek, but it’s also true. I come from a home with a single mother, and so I take fatherhood and being an uncle very seriously. I try to work on that first and foremost, before any other those other titles—lawyer, writer, anything else—I’m a dad. And I’m also an uncle; I’ve been one since I was 12 years old. For me, what that means is that I have to figure out a way to negotiate everything else around those two things. I work entirely for myself, and when my son’s at school, that’s game time and I can work. But when he’s home from 3 o’clock to 9 o’clock, that’s his time. He can’t just see me on my computer working. He needs to see me hanging out with him and being active as a way to teach him a healthy lifestyle. No paid work is getting done at that time. Whether it’s writing, lawyering or consulting, that happens from 9 o’clock in the evening until it gets done.

You write in the book that the last 500 years don’t define us as indigenous peoples—that the future will. What does that future look like for you?
There’s a lot of controversy about how long Natives in both North and South America have been here, somewhere between 20,000 and 50,000 years. Five hundred years is absolutely nothing compared to how long we’ve been here. The United States empire is already showing incredible signs of decay, it’s already falling apart. And most Natives can understand that this has been an experiment gone terribly wrong and that we shouldn’t buy into it. Some Native people are trying to dis-enroll other tribal members over casino money—and that’s the culpability that bell hooks writes about—and some of us are buying into this failed experiment. That’s a subset of Native people don’t understand that this is just a drop in the bucket.

What about the long-term future?
One of my mentors, Darrell Kipp passed [very recently]. He’s a member of the Blackfoot Tribe who started immersion school on our reservation. He was someone who dedicated his life to the survival of a way of life: speaking our languages, keeping our customs alive, and understanding that those ways of being are going to have relevance and pertinence again. It’s worth sustaining, it’s worth helping those things to survive. Right now, there are enough Natives who get it, that this is a very temporary, illusory American way of life, and we can’t get caught up in the glamour and glitz of it.

And what about the short-term future?
In the short term, it’s about letting go of the exclusivity—we’ve always been about inclusiveness. Tribal enrollment is a legalistic mechanism that isn’t even based in traditional notion because we had communities that you were either a part of or you weren’t. If you came to our communities in good faith, you were put to work. The more we buy into that exclusivity model that somehow being an Indian, being a Native, or being a tribal member has more value than simply being responsible, that worse off we are. But if we recognize that being a Native person is all about responsibility and continuing a way of life, then I think our outlook is good.

gyasirossbook

Arts & Tech HS presents ‘And Then I Wrote …’ Dec. 13-14

Source: Marysville Globe

TULALIP — The Marysville Arts & Technology High School is presenting the play “And Then I Wrote …” from 7-9 p.m. on Friday, Dec. 13, and Saturday, Dec. 14, on campus at 7204 27th Ave. NE.

In this showbiz comedy, a producer and his secretary and other associates try to rewrite a drama by a neophyte playwright into a broad farce, while a gossip columnist tries to blackmail the producer into marriage, and a scatterbrained old character actor erroneously creates the impression that the leading lady has died.

The playwright, who’s also an apprentice mortician, is appalled by the histrionics that accompany the opening of a Broadway show, and as the columnist draws mistaken conclusions that the show is a cover for a murder cult, the rest of the group fosters this impression by substituting a lady undertaker in the role of the still-alive leading lady.

Mistaken identities, romance and silly situations are designed to keep the audience laughing through three acts.

Admission costs $8 each, or $1 with a canned food donation.

Cabela’s® Celebrates Holiday Shopping Season with Free Gifts

Doors Open at 8 a.m., Saturday, December 14

 
Tulalip, Washington (December 12, 2013) –Cabela’s Tulalip is celebrating Christmas early by giving away more than $3,800 in free gifts to the first 250 customers in line on Dec. 14. Doors will open at 8 a.m.
 
Early weekend shoppers at Cabela’s will enjoy refreshments, games, entertainment, camp fires and more, and will have the chance to take home a Savage firearm, Vista Polaris Bow Package, Coleman camping gear, Cabela’s vacuum sealer, Mitchell 300 Pro fishing Combo or a Cabela’s cash card worth up to $100.
 
The first 250 Cabela’s customers, ages 18 and older, will be given a mystery envelope containing information about their gift. All gifts will be distributed randomly. Winners will be able to pick up their gift at the store immediately after the store opens. Firearm winners will be required to complete a standard federal background check to take ownership of the firearm.
 
Cabela’s store location and holiday hours are available at www.cabelas.com/tulalip. Extended hours will continue throughout the holiday season.

Administration takes steps to ensure Americans signing up through the Marketplace have coverage and access to the care they need on January 1

Source: U.S. Department of Health and Human Services
Today, the Department of Health and Human Services (HHS) Secretary Kathleen Sebelius announced additional steps to help ensure consumers who are seeking health insurance through the Health Insurance Marketplace smoothly transition to coverage that best fits their needs.  HHS continues to look for additional steps to take to make this process easier for consumers.
The steps taken today include:
  • Requiring insurers to accept payment through December 31 for coverage that will begin January 1, and urging issuers to give consumers additional time to pay their first month’s premium and still have coverage beginning Jan. 1, 2014.
  • Giving people enrolled in the federal Pre-existing Condition Insurance Plan (PCIP) the chance to extend their coverage through Jan. 31, 2014 if they have not already selected a new plan. PCIP is a transitional bridge program that provides people with health conditions who could otherwise be shut out of the insurance market or charged more because of their pre-existing condition quality, affordable health insurance until options become available in the Marketplaces.  The additional month gives this vulnerable population additional time to enroll in a plan and ensure continuity of coverage.
  • Formalizing the previously announced decision giving individuals until December 23, instead of December 15, to sign up for health insurance coverage in the Marketplaces that would begin January 1.
  • Strongly encouraging insurers to treat out-of-network providers as in-network to ensure continuity of care for acute episodes or if the provider was listed in their plan’s provider directory as of the date of an enrollee’s enrollment.
  • Strongly encouraging insurers to refill prescriptions covered under previous plans during January.
“We are providing additional flexibility to consumers across the country to ensure they have access to coverage options that begin on January 1, 2014,” said Secretary Sebelius.  “The Department is committed to providing consumers with the information they need to pick the coverage option that works for them and their families.”
Other ways the administration is working to provide consumers with a smooth transition to coverage include:
  • Working with health insurers on options to smooth this transition such as allowing people who come in after December 23 to get coverage starting January 1 or sooner than February 1;
  • Working with insurers and consumers to make sure that they know whether their doctor or prescriptions are covered before they choose a plan, and how to get care they need during the transition (e.g., receiving a drug not covered by your plan if your doctor deems it medically necessary);
  • Educating consumers who recently received cancellation notices about the possible option to extend their old policy or enroll in a new plan; and
  • Continuing outreach to consumers who began the application process through the Marketplace and experienced technical difficulties.
HHS is committed to meeting consumers where they are in the health coverage process, helping them access and shop for quality, affordable insurance. 
Consumers with questions are encouraged to call the call center at 1-800-318-2596 or visit HealthCare.gov where they can Find Local Help.

Temporary Victory for Mi’kmaq! SWN Abandons Fracking Until 2015 elsiroundancefire

Canada_fracking_victory

from APTN National News

A Houston-based energy company that has faced ferocious resistance from a Mi’kmaq-led coalition is ending its shale gas exploration work for the year, says Elsipogtog War Chief John Levi.

Levi said Friday that the RCMP informed him that SWN Resources Canada is ending its exploration work, but will return in 2015.

Levi said SWN and its contractors would be picking up geophones from the side of the highway today. Geophones interact with thumper trucks to create imaging of shale gas deposits underground.

“They are just going to be picking up their gear today,” said Levi. “At least people can take a break for Christmas.”

Demonstrations against the company escalated this week. Demonstrators twice burned tires on Hwy 11 which was the area where SWN was conducting its shale gas exploration.

SWN could not be reached for comment.

SWN obtained an extension to an injunction against the demonstrators Monday after arguing it needed two more weeks to finish its work. In its court filing, SWN claimed it needed about 25 km left to explore.

Levi said the Mi’kmaq community, which sits about 80 km north of Moncton, will be there again in 2015 to oppose the company. Levi said SWN will be returning to conduct exploratory drilling.

“We can’t allow any drilling, we didn’t allow them to do the testing from the beginning,” said Levi.

Levi said word that SWN is leaving is no cause for celebration just yet.

“We went through a lot,” he said. “We need some time for this to sink in and think about everything, think about what we went through…People did a lot of sacrificing.”

Watch ‘Sake Bombs’—Timbaland-Produced Single by LightningCloud

lightningcloud-sake-bombsSource: ICTMN

When Native hip hop act LightningCloud, which consists of MC Redcloud, Crystle Lightning, and DJ Hydroe, won the East vs. West: Battle for the Best contest back in March, the true prize was the chance to record a track with hip hop mastermind Timbaland. As a producer, Timbaland has been responsible for chart-topping hits by Justin Timberlake, Nelly Furtado, and Aaliyah, and left his mark on instant hip hop classics like “Dirt Off Your Shoulder” by Jay-Z and “Get Ur Freak On” and “Work It” by Missy Elliott.

The fruit of the LightningCloud-Timbaland sessions is “Sake Bombs” (available as a free download at LightningCloud’s SoundCloud page) — here’s the official video:

 

 

The clip was filmed at The Gas Lamp restaurant in Long Beach. To stay up-to-date on LightningCloud’s further adventures, visit facebook.com/LightningCloud1491.

Read more at http://indiancountrytodaymedianetwork.com/2013/12/11/watch-sake-bombs-timbaland-produced-single-lightningcloud-152656

 

Read more at http://indiancountrytodaymedianetwork.com/2013/12/11/watch-sake-bombs-timbaland-produced-single-lightningcloud-152656

There could be happy green news hidden in the budget deal

Reuters/Jonathan Ernst Paul Ryan and Patty Murray, budget buddies.
Reuters/Jonathan Ernst Paul Ryan and Patty Murray, budget buddies.

By Ben Adler, Grist

Congress can often seem hopelessly anti-environment, what with right-wing Republican extremism, the power of extractive industries in both parties, and the rural bias of the Senate. This week is a partial exception, so savor it.

On Tuesday night, House Budget Chair Paul Ryan (R-Wis.) and his Senate counterpart Patty Murray (D-Wash.) struck a deal to fund the government through Sept. 30, 2014, and reverse some of the painful spending cuts from sequestration. The Bipartisan Budget Act does not specify how much money would go to each government program, only that $63 billion that would have been cut from federal discretionary spending over the next two years will instead be replaced thanks to some increases in fees and some cuts from other areas such as federal employee pensions. About half of the spending will go to defense, and half to domestic agencies, including environmental programs. If it passes, it will be up to the House Appropriations Committee to determine exactly which program gets what.

Environmental organizations such as the Natural Resources Defense Council are issuing statements celebrating the good news. “This is a positive first step in undoing some of the damage to national parks, clean drinking water, air pollution monitoring, and other environmental priorities,” says Alex Taurel, deputy legislative director for the League of Conservation Voters.

The celebration could be premature, though. The bill may not even pass the Republican-controlled House of Representatives. Conservatives were objecting to the deal before it had even been made, and anti-government zealots on the far right, such as the Ron Paul–affiliated Campaign for Liberty, are coming out against it.

And if it does pass, environmentalists will still have to pressure congressional appropriators to restore funding to important environmental programs. The wish list is long. Sequestration cuts have made it more difficult for state and local governments to monitor and maintain air and water quality. The Clean Water State Revolving Fund, for example, is an EPA program that gives grants to states to lend money to localities that need to make capital improvements to their drinking-water or wastewater-treatment facilities. Sequestration cuts have meant that governments are putting off these essential investments. Scott Slesinger, legislative director at NRDC, says restoring those funds and making sure that the National Oceanic and Atmospheric Administration has adequate funding are top priorities. A blunt instrument such as sequestration can be very bad for NOAA because some years it needs to make a big expenditure, such as launching a new satellite, that will pay off over many years thereafter. But a hard, low cap on that year’s NOAA appropriation means it won’t have money for other programs.

Other environmental lobbyists point to clean air monitoring as an area where they hope to partially reverse sequestration. “A big area people ought to be concerned about is air pollution,” says Taurel. “A ton of money comes from the EPA and goes out to states to measure levels of smog in the air to tell people if it’s a code red day, or code orange day, and old people, kids, and people with respiratory problems need to stay in.”

Some environmental programs are likely to fare better than others. The EPA, for example, is a terrible bogeyman in the eyes of Republicans, so it may not see much additional funding. Interior Department programs, such as national parks, are less politically polarizing.

“You’ll have hopefully less closures at national parks in 2014 than you saw in 2013,” says Taurel. In addition to national parks and monuments being closed during the recent government shutdown, many were closed during portions of the year due to lack of funds. “One message from the government shutdown is that the public cares about public lands, especially national parks,” says Athan Manuel, director of the Sierra Club lands protection program. “So in theory you would see some of those cuts restored if Republicans are looking at public opinion.”

Why the conditional? Don’t all politicians care about public opinion? Well, many congressional Republicans do not. This is a caucus that rejected gun-control measures with 90 percent public approval in the wake of a massive school shooting. House Republicans are mostly just concerned with winning over the most radical elements of their base, in order to stave off primary challenges and then coast through the general election in their safely Republican districts. But there is not an anti–national parks lobby, much less one with the awesome power of the National Rifle Association, so there is cause for hope.

Some of the $63 billion is coming from oil and gas leasing. Of course, it would be better if no such drilling occurred at all, but it was going to happen anyway. The proposed budget deal would approve a treaty between Mexico and the U.S. to divvy up offshore drilling lease revenue from the GuIf of Mexico, which would add money to the treasury. Other components of the deal, such as limiting interest payments to oil and gas companies that overpaid on leases and eliminating federal assistance for deepwater oil exploration, are actually good, if minor, steps toward removing our enormous subsidies for fossil fuels. On the other hand, the deal does not eliminate tax subsidies for the oil industry, as President Obama has requested.

It is also worth putting the budget deal in its larger, lamentable, context. This is not so much progress as it is a partial reversal of a terrible regression. The sequestration cuts in the Budget Control Act of 2011 were supposed to be so draconian that it would force the two parties to reach a big bipartisan agreement to reduce long-term deficits. The whole premise was half-baked, since at a time of fitful economic growth, high unemployment, widening inequality, and record-low interest rates on federal government borrowing, our focus should be on stimulating growth through more deficit spending, not less. Stronger growth would also reduce budget deficits in the future through higher tax revenues and lower mandatory spending on poverty-relief programs such as food stamps.

Instead of pushing hard for stimulus, Democrats caved to Republicans’ economically illiterate anti-deficit hysteria. And then they found that Republicans were unwilling to make a deal that involved any additional tax revenue, thus dooming the efforts to find a grand bargain and locking in the sequester cuts. We also suffered through a government shutdown caused by Republicans’ irrational demands that President Obama and the Democratic majority in the Senate accede to their entire agenda, as if Mitt Romney had just won the election. Both the sequester and the shutdown adversely affected virtually every environmental program. This deal between Ryan and Murray is the outgrowth of those two catastrophes, and an effort to avoid their repetition.

“We passed the political hurdle where we’re finally starting to push back against the sequester, which is great from our perspective,” says Manuel. But the 2011 budget bill locked the sequestration levels in for 10 years, making them the new baseline from which future government funding levels are negotiated. Every effort to restore or increase funding is now a huge uphill climb. “The harm is still being done,” says Taurel, “because the sequester remains in place.”

Ben Adler covers climate change policy for Grist. When he isn’t contemplating the world’s end, he writes about cities, politics, architecture, and media. You can follow him on Twitter.