How Food Companies Trick You Into Thinking You’re Buying Something Healthy

Which would you pick?CREDIT: University of Houston
Which would you pick?
CREDIT: University of Houston

By Tara Culp-Ressler

June 18, 2014 Think Progress.org

 

“Gluten free.” “Organic.” “Natural.” “Wholegrain.” “Antioxidant.”

Those nutrition-related buzzwords can effectively mislead Americans to believe they’re buying healthy food, even when the product in question isn’t actually very good for them, according to a new study conducted by University of Houston researchers. Those words create a “false sense of health” that can override other warnings on the nutrition label.

“While many individuals may be trying to increase the health of their diets, food marketers are taking advantage of them by misleading those consumers with deceptive labeling,” the study’s lead researcher, Temple Northup, writes.

To reach those conclusions, Northup developed an online survey that showed images of food products with and without nutrition buzzwords. The survey was based on real packaging for products you can buy in the grocery store — like “organic” Annie’s Bunny Fruit Snacks, “whole grain” Chef Boyardee Beefaroni, “heart healthy” Chocolate Cheerios, and Cherry 7-Up “with antioxidants.” Participants consistently rated the products that included the buzzwords as healthier.

“When people stop to think about it, there’s nothing healthy about Antioxidant Cherry 7-Up — it’s mostly filled with high fructose syrup or sugar. But its name is giving you this clue that there is some sort of health benefit to something that is not healthy at all,” Northup, who is an assistant communications professor at the University of Houston and the co-director of the University’s Gulf Coast Food Project, noted in a news release.

Previous research has also confirmed that Americans are swayed by food packaging. People are more likely to assume that products with green labels are more nutritious. One recent study found that when chocolate is labeled “fair trade” — something that reflects its ethical business practices and has nothing to do with its nutritional quality — people assume it must also be healthier. Thanks to effective advertising tactics, kids are now more likely to be able to identify junk food brands compared to healthier brands.

Deceptive marketing may be particularly persuasive to Americans because most people don’t know how to read nutrition labels. When Northup asked participants to rate products on their healthfulness solely by looking at their FDA-approved nutrition label, many of them couldn’t do it accurately. About 20 percent of people picked Spam as a healthier product over salmon.

Advocacy groups like the Center for Science in the Public Interest (CSPI) have been pressuring the FDA to crack down on misleading advertising claims for years, particularly for products that make overreaching claims about their health benefits. But the agency is slow to make meaningful policy changes to protect public health. Although the FDA released proposed tweaks to its iconic nutrition label in February, in an attempt to make it easier for people to understand, it will be several years before that regulatory change will actually take effect.

Sometimes, CSPI tries to take matters into its own hands. Last year, 7-Up agreed to stop selling sodas that tout antioxidants after the group filed a federal class action lawsuit against the company.

How Big Tobacco Has Made Cigarettes So Much Deadlier Than They Used To Be

“The cigarettes sold today are quite different from the cigarettes that were on the market five decades ago, according to the new report, and that’s because tobacco companies have done extensive research to figure out how to make smoking appealing for new customers. “

 

 

In this Saturday, March 2, 2013 file photo, a woman smokes a cigarette while sitting in her truck in Hayneville, Ala. Anti-smoking measures have saved roughly 8 million U.S. lives since a landmark 1964 report linking smoking and disease, a study estimates, yet the nation's top disease detective says dozens of other countries have surpassed U.S. efforts to stop many tobacco-related harms. The study and comments were published online Tuesday, Jan. 7, 2014 in the Journal of the American Medical Association. This week’s journal commemorates the 50th anniversary of the surgeon general report credited with raising alarms about the dangers of smoking. (AP Photo/Dave Martin, File)

(AP/Dave Martin)

Fifty years ago, the U.S. surgeon general tied tobacco to lung cancer for the first time. Since then, additional scientific research has linked smoking with a host of other health issues, and efforts to publicize those harmful side effects helped spur a historic decline in the number of Americans who regularly smoke. Nonetheless, more than 42 million adults remain addicted to cigarettes, and the head of the Centers for Disease Control and Prevention (CDC) says that tobacco is still the greatest public health challenge of our time.

Why is tobacco still at the top of the CDC’s list? Why haven’t we moved past this yet? Largely because cigarette manufacturers have worked hard to keep their products relevant even in the midst of aggressive public health campaigns to crack down on smoking, according to a new report released on Monday by the Campaign for Tobacco-Free Kids.

The cigarettes sold today are quite different from the cigarettes that were on the market five decades ago, according to the new report, and that’s because tobacco companies have done extensive research to figure out how to make smoking appealing for new customers. They’ve essentially made it easier to get hooked on their products by increasing the levels of nicotine — the addictive chemical in cigarettes — and using new additives to help enhance nicotine’s impact. They’ve also added flavoring, sugars, and menthol to mask the effect of inhaling smoke, ultimately hoping that will make it more pleasurable to use cigarettes:

 

Cigarettes have evolved over the past 50 years to make smoking more desirable

 

“Most people would think that 50 years after we learned that cigarette smoking causes lung cancer, cigarettes would be safer. What’s shocking about the report we issued today is that we’ve found that a smoker today has more than twice the risk of lung cancer than a smoker fifty years ago, as a direct result of design changes made by the industry,” Matt Myers, the president of the Campaign for Tobacco-Free Kids, said in an interview with ThinkProgress.

On top of that, Myers’ organization notes that these corporations have made calculated moves to create the next generation of smokers, according to internal marketing documents from tobacco companies that have been made public as a result of litigation against them. Brands like Marlboro, Newport, and Camel have specifically worked to attract younger customers in order to remain viable, citing statistics that most regular smokers pick up the habit before they turn 18.

Most people know that cigarette makers have historically worked to target young people with their advertising. Indeed, before increased regulation attempted to rein in this practice, it used to be even more explicit than it is now. For instance, the R. J. Reynolds Tobacco Company infamously used the cartoon character Joe Camel to help sell their cigarettes in the 1990s, a practice that mobilized anti-tobacco advocates to fight hard against marketing aimed at younger Americans.

But the new report finds that tobacco companies have actually gone even further to woo teens. The R.J. Reynolds Tobacco Company didn’t just rely on its camel; it also looked to change its cigarettes to appeal to a younger demographic. “Two key areas identified for improvement were smoothness and sweetness delivery. Smoothness is an identified opportunity area for improvement versus Marlboro, and sweetness can impart a different delivery taste dimension which younger adult smokers may be receptive to,” a 1985 product development plan for the company noted.

“We would have thought, with the tobacco industry claiming they don’t market to kids, that they wouldn’t be making design changes that increase the number of our kids who smoke,” Myers said. “But they have, quietly and behind the scenes.”

The Campaign for Tobacco-Free Kids’ report was released to coincide with the five year anniversary of the Family Smoking Prevention and Tobacco Control Act, historic legislation that gave the FDA power to regulate tobacco products and marketing efforts. At the time, that measure was hailed as the “toughest anti-tobacco bill in American history” — and Myers’ group wants the government to use it to undo some of the changes that have been made to cigarettes over the past several decades.

“At a very minimum, the FDA should act swiftly to require the tobacco industry to reverse all the steps they’ve taken to make these products more dangerous, more addictive, and more appealing to our kids,” Myers said. “I think this report tells us that the tobacco industry has not reformed over the last 50 years.”

Shoot Hoops, Not Drugs: Healing Lodge of the Seven Nations Teaches Prevention on the Basketball Court

Jack McNeelCoach Lee Adams demonstrates defense as youngsters and other coaches look on.
Jack McNeel
Coach Lee Adams demonstrates defense as youngsters and other coaches look on.

 

The gymnasium floor at Paschal Sherman Indian School on the Colville Reservation was filled with young basketball players, dozens of players, all between the ages of 6 and 11. Each wore a T-shirt which will become a prized possession.

Older players, from 12 to 18, would fill the gym the following day. One-hundred-and-thirty kids, boys and girls, would attend during the two days.

Several coaches worked with the youngsters, teaching passing skills, defensive maneuvers, shooting techniques and footwork.

Craig Ehlo signs shirts and photos as Tavio Hobson looks on. (Jack McNeel)
Craig Ehlo signs shirts and photos as Tavio Hobson looks on. (Jack McNeel)

 

Former NBA basketball player Craig Ehlo was also there to talk with them and sign autographs, but the day and Ehlo’s presence was about much more than just basketball. It was also about drugs and the negative impacts they can have on one’s life and how a passion for sport can help avoid those negatives.

The clinic was jointly sponsored by The Healing Lodge of the Seven Nations in Spokane and a Seattle organization called A Plus Youth Program. Dr. Martina Whelshula is Executive Director of the Healing Lodge and she commented on how the two programs have complimentary missions and similar programs in many respects. The Healing Lodge works primarily with Native young people dealing with drug addiction while A Plus uses sport to surround kids with character development, mentoring, and educational services.

During the day the youngsters were asked to answer a brief 6-question survey. “It’s an assessment tool to measure the risks of addiction for children,” Dr. Whelshula explains. “There’s an adult there to help if they have questions about the questions.”

“Harvard Medical School folks attended one of our clinics on the Spokane Reservation,” Dr. Whelshula said. “They loved it and thought it was an amazing tool on so many different levels.” So now the information gathered at the basketball clinics is sent to Harvard, they analyze it, and it’s returned to the tribe and Indian Health Service.

Tavio Hobson, Executive Director for A Plus, founded the organization five years ago with funding coming mostly from private individuals, grants and corporate sponsorships. They have some major contributors and are expecting significant growth in coming years. “One of the goals was to look at ways we could continue to expand programming in areas where there was high need and have folks with similar visions, passions, and missions. Areas where we felt we could make a significant impact. That’s where our Native Initiative came from. Our ultimate vision is to have this program on every reservation.”

Kids listen attentively as former NBA player Craig Ehlo tells of his career. (Jack McNeel)
Kids listen attentively as former NBA player Craig Ehlo tells of his career. (Jack McNeel)

 

They will be going to New York City this fall. “There are 60 to 70 thousand kids in public high schools with zero access to sport. They need mentoring support, including character development, financial literacy, leadership skills and implement substance resistance and prevention, in addition to adding sports,” Hobson explained.

Speaking of partnering with Healing Lodge, he said, “We want the exact same thing for Native youth. The power of sport is transformative. Being able to tie in with the Healing Lodge and their expertise, especially around substance abuse resistance, education, and prevention is something we’re passionate about.”

Three more reservations in the northwest, Umatilla, Kootenai of Idaho, and Kalispel, will have similar basketball clinics this summer. Puyallup has already signed up for the next fiscal year which begins in September. There is no charge to tribes. It’s funded with a grant from Indian Health Service. “Now that funding is done, this is where sustainability comes in because of our partnership with A Plus Youth Program and their financial backing. With the merging of the two programs we can go national,” Dr. Whelshula said.

Left to right: Tavio Hobson, Dr. Martina Whelshula, and Brad Meyers are persons most responsible for these basketball clinics. (Jack McNeel)
Left to right: Tavio Hobson, Dr. Martina Whelshula, and Brad Meyers are persons most responsible for these basketball clinics. (Jack McNeel)

 

The interaction with professional athletes adds to the excitement for the youngsters. “Just about every professional athlete out of Seattle who played basketball has supported us at one time or another,” Hobson said. Magic Johnson was keynote speaker at a dinner two years ago, talking of the need that exists in many communities across the nation.

Craig Ehlo encouraged the youngsters at Paschal Sherman Indian School to develop a strong work ethic, as he did in watching his parents and which carried over into his basketball career. “Listen to your parents and to others like your coaches. They have wise words for you. Everything you learn now is going to shape your life.”

Dr. Whelshula and Hobson strongly agree that to reach young people one needs to start with what the kids are passionate about. “You’ve got to go meet them,” Hobson said. Sport is one of those passions for many young people.

 

Read more at http://indiancountrytodaymedianetwork.com/2014/06/20/shoot-hoops-not-drugs-healing-lodge-seven-nations-teaches-prevention-basketball-court

Traditional Cooking, the Salish Way

By: Dina Gilio, Indian Country Today
 

The Pacific Northwest is known by indigenous peoples for its natural bounty, spanning from the rich mountain forests and salmon-filled rivers to the vast abundance of seafoods provided by Mother Ocean.  Such a wide nutritional variety paves the way for a cuisine that is distinctly Salish, showcased in the recently released second edition of an ebook called Salish Country Cookbook: Traditional Foods & Medicines from the Pacific Northwest. Written by Rudolph C. Rÿser (Taidnapam Cowlitz) originally in 2004 and published by Daykeeper Press, the updated version includes new dessert recipes, expanded information about ingredients (in their Latin and Native names), and additional full color photos. The author draws on his experience growing up eating traditionally gathered and hunted foods such as deer, elk, bear, duck and beaver.

The 146-page volume features recipes for everything from appetizers to salad dressings, and main dishes to sweet treats. There is also a section for teas and juices. As a holistic project, however, it also includes sections dedicated to traditional Salish cooking knowledge, the basic Salish pantry, the importance of Oolichan oil, the cultural aspects of Salish cooking, and the dangers of modern contamination. The book wouldn’t be complete without a compendium of commonly used plants in Salish country, with details about harvesting techniques and culinary and medicinal uses.

With a forward written by Leslie Korn, Ph.d., MPH, author of Rhythms of Recovery: Trauma, Nature, and the Body and director of the Center for Traditional Medicine in Olympia, Washington, the central organizing theme of the book is restoring Native health and community through a return to traditional foods. Recognizing the connection between escalating rates of modern illnesses like diabetes and heart disease and the loss of traditional foods, the book emphasizes the destructive force of many modern ingredients. As Korn writes: “We have tried to maintain the integrity of each dish by using foods that do not raise the glycemic level or use gluten-based products, both sugar and gluten being harmful to most indigenous peoples of the Western Hemisphere (as well as peoples from other parts of the world including Europe).”

Food gathering and preparation is a central aspect of traditional knowledge, as Rÿser writes. For example, being in the right frame of mind is imperative for the life-giving force of traditional foods to ensure that food is infused with happiness and calmness. Cooking methods further contribute to the health-imparting benefits of traditional foods. Microwave ovens and high temperature cooking, for instance, should be avoided in favor of slower, lower temperature cooking to protect food’s nutritional integrity.

Adapting traditional foods in a contemporary context is also a creative process and is reflected in the recipes offered in the book. You won’t find fry bread here, but you will find healthy ingredients such as stevia and berry juices (instead of refined sugar), rice or cattail flour (instead of processed white flour), and coconut or olive oil (instead of conventional vegetable oils).

Salish Country Cookbook can be purchased for $9.99 through the Center for Traditional Medicine at www.centerfortraditionalmedicine.org.

 

Read more at http://indiancountrytodaymedianetwork.com/gallery/photo/16-photos-traditional-cooking-salish-way-155329

Teen Smoking Hits A 22-Year Low, But Other Tobacco Uses Rise

By Rob Stein NPR

June 12, 2014

 

A teenager finishes her cigarette in Boston's Back Bay neighborhood.Darren McCollester/Getty Images
A teenager finishes her cigarette in Boston’s Back Bay neighborhood.
Darren McCollester/Getty Images

Cigarette smoking among U.S. high school students has dropped to the lowest level in 22 years, federal health officials Thursday.

The percentage of students who reported smoking a cigarette at least one day in the last 30 days fell to 15.7 percent in 2013, according to the National Youth Risk Behavior Survey, a large federal survey that has been tracking youth smoking since 1991.

That’s the lowest rate since the survey began, and it means the United States has met the federal government’s of cutting teen cigarette use to 16 percent or less, officials said.

But officials say the fight against tobacco use remains far from over.

“We’re encouraged to see high school students are making better choices in some areas, such as smoking,” , director of the federal Centers for Disease Control and Prevention, told reporters during a briefing Thursday. “But we still face big challenges in reducing overall tobacco use.”

Too many kids still smoke cigarettes, and there are other disturbing trends in tobacco use, Frieden said. More kids are using hookahs, for example, and more are using electronic cigarettes. In addition, too many still use smokeless tobacco, and the decline in cigar use among teens has slowed.

In addition to the decline in cigarette smoking, the survey also found the percentage of kids getting into physical fights has dropped, as has the percentage who are sexually active. But 41 percent reported texting or emailing while driving, and condom use among those who are sexually active has fallen.

FDA, EPA Advise Pregnant Women, Children to Eat More Low-Mercury Fish

By Marla Cone and Brian Bienkowski,  Enviromental Health News

 

Federal officials on Tuesday June 10 announced major changes in advice to pregnant and breastfeeding women by recommending consumption of at least eight ounces of low-mercury fish per week.

It is the first time that the Environmental Protection Agency and Food and Drug Administration have issued recommendations on the minimum amount of fish that pregnant women and children should eat. The previous advisory, issued in 2004, included only maximum amounts to protect their fetuses and young children from mercury, which can harm developing brains and reduce IQs.

“Eating fish with lower levels of mercury provides numerous health and dietary benefits,” Nancy Stoner, the EPA’s acting assistant administrator for the Office of Water, said in a statement. “This updated advice will help pregnant women and mothers make informed decisions about the right amount and right kinds of fish to eat during important times in their lives and their children’s lives.”

Under the long-awaited, proposed new guidelines, pregnant and breastfeeding women are advised to eat a minimum of eight ounces and no more than 12 ounces of fish with low levels of methylmercury, including shrimp, pollock, salmon, canned light tuna, tilapia, catfish and cod. That is equivalent to two or three fish servings per week. Young children, according to the advisory, also should have two or three smaller servings of low-mercury fish, or three to six ounces, per week.

RELATED: Inslee Weighs Tenfold Increase in Cancer Risk for Fish Eaters

As in the old recommendations, pregnant and nursing women and young children are advised to avoid four high-mercury fish: tilefish from the Gulf of Mexico, shark, swordfish and king mackerel.

The agencies also reiterated their specific recommendations for limits on albacore (or white) tuna: no more than six ounces a week for pregnant and breastfeeding women. Children, they say, should eat no more than one to four ounces of albacore tuna weekly.

Advice about consumption of tuna has been highly controversial, with the fishing industry criticizing limits and health advocacy groups pushing for the FDA and EPA to add it to the list of fish to avoid.

When asked about high levels of mercury in light tuna, Dr. Stephen Ostroff, the FDA’s chief scientist, said during a call to reporters on June 10 that the agencies included only four fish on the “do not eat” list because “they have consistently shown higher levels of methylmercury.”

“We will continue to look at levels of methylmercury in a variety of fish and in the future make recommendations about other fish as well,” he said.

Orange roughy and marlin also have slightly higher concentrations than most fish, added Elizabeth Southerland, EPA’s director of the Office of Science and Technology. She said the agencies are asking the public to comment on whether those fish should be added to the list of fish to avoid.

Environmental groups filed a lawsuit against the FDA and EPA earlier this year, saying that the 2004 advisory was out of date and that women should be advised to eat less mercury-contaminated fish. They also are seeking clearer recommendations and labels that are easier for women to understand. EPA and FDA officials on Tuesday declined to comment on the lawsuit.

Environmentalists on Tuesday said they were disappointed by the proposed changes, mostly because of the lack of warning labels on canned tuna.

“Over one-third of American’s exposure to methylmercury is from tuna, because tuna are higher-mercury fish and Americans consume so much,” said Michael Bender, director of the Mercury Policy Project. “Albacore ‘white’ canned tuna generally has three times as much mercury as ‘light’ tuna.  However, Americans consume about three times as much of the light variety. Therefore, each variety—’white’ and ‘light’—contributes a staggering 16 percent of Americans’ dietary exposure.”

Representatives of the fish industry lauded the new advice, saying it “clears the water on outdated seafood guidance for pregnant and breastfeeding women.”

“FDA is working to translate years of important nutrition science into updated advice, and that’s exciting,” Jennifer McGuire of the National Fisheries Institute, which represents seafood companies including Gorton’s Inc. and Bumble Bee Foods, said in a statement. “Expectant moms and health professionals alike have been confused about seafood advice during pregnancy and FDA has begun the process of setting the record straight that fish should be a pregnancy staple.”

The advice can be confusing, since research has found both benefits and dangers to eating fish. Studies have linked pregnant women’s high mercury consumption in seafood to reduced IQs and memories and other neurological effects in their children. The findings are based on two decades of tests of school children in the Faroe Islands, who were highly exposed in the womb through their mother’s consumption of whale meat, as well as several dozen other human studies.

At the same time, research has shown that fish consumption provides vital nutrients, Omega-3 fatty acids and protein, for fetal brain growth, and that children’s IQs increase when their mothers had eaten low-mercury fish.

“We don’t think women would accrue the same benefits in terms of health and development if they were to use supplements in place of fish,” Ostroff said.

FDA officials said their analysis of data from more than 1,000 pregnant women found that 21 percent ate no fish in the previous month. Those who did ate less than the U.S. Department of Agriculture’s Dietary Guidelines for Americans recommend.

For wild fish, EPA officials warned recreational and subsistence fishers to follow all local advisories, and if there is no posted advisory, to limit consumption to six ounces per week for women, and one to three ounces for children—with the added precaution to not eat any other fish that week. (A three-ounce piece of fish is about the size of a checkbook.)

Before finalizing the rules, the two agencies plan to hold public meetings and will solicit comments for 30 days.

For the EPA’s and FDA’s specific recommendations for children and women, click here. For a list of fish that the Monterey Aquarium considers safe and sustainable, click here.

Read more at http://indiancountrytodaymedianetwork.com/2014/06/12/fda-epa-advise-pregnant-women-children-eat-more-low-mercury-fish-155264?page=0%2C2

 

Research program helps diabetics lower stress levels

By Brandi N. Montreuil, Tulalip News

HHHM teamTULALIP- Healthy Hearts, Healthy Minds is a research program focusing on Native American cardiovascular disease (CVD) and diabetes patients residing on the Tulalip Reservation, or within 20 miles of the reservation. Their goal is to lower stress levels in patients resulting from CVD and diabetes management.

The program is taught through weekly sessions over a 3-month period, and is individually focused.  Participants are required to have a medical diagnosis of CVD, diabetes, or pre-diabetes. Culturally sensitive curriculum features coping skills and self-care techniques based on diagnosis requirements.

“Research found that Natives have this problem with CVD and diabetes. They are at a really high risk for getting these disorders. The idea is to try to find out what it is that is making them more at risk and to find an intervention,” said June LaMarr, program’s community principle investigator.

While the program does not treat diabetes patients as the Tulalip Diabetes Program offered at the Tulalip Karen I. Fryberg Health Clinic does, the project coordinator Michelle Tiedeman explains collaboration between the two programs ensures all healthcare concerns are addressed in patients.

“Their program focuses on the diabetes portion, we are addressing those symptoms of stress resulting from diabetes self-care management. The idea is we are hoping to lower those levels in order to increase those diabetes self-care behaviors that are needed to maintain glucose levels,” said Tiedeman.

In each session participants can expect help identifying stress triggers and develop tools to reach goals relating to diabetes care. Participants are requested to complete a base-line assessment, which includes a fasting blood draw, brief physical assessment, and a survey questionnaire, before starting their first session.

There is no cost to participate in the program, but participants are provided a small incentive for participating and can earn up to $190 in gift cards and checks.

“We are looking for people who are experiencing some type of stress in managing those diabetes self-care behaviors. We are trying to help them learn ways to feel less overwhelmed by everything they are asked to do, and help them basically fall into a healthy routine with their diabetes,” said Tiedeman. “We don’t want people to think they can’t participate in both diabetes programs, we want ours to be viewed as an additional service. Because it is a research project, we are hoping that the program is found effective, so we can look to the future and maybe offer something more sustainable in the community.”

Healthy Hearts, Healthy Minds is funded by the National Institutes of Health and National Institute on Minority Health and Health Disparities. For more information in participating in the program or the program itself, please contact 360-716-4896 or email healthyhearts@iwri.org.

 

Brandi N. Montreuil: 360-913-5402; bmontreuil@tulalipnews.com

Traveling ‘Native Voices’ Health Exhibit Opens Today in Anchorage

© Howard Terpning Courtesy of The Greenwich Workshop, Inc., Courtesy National Library of MedicineBlessing from the Medicine Man, Howard Terpning®, 2011
© Howard Terpning Courtesy of The Greenwich Workshop, Inc., Courtesy National Library of Medicine
Blessing from the Medicine Man, Howard Terpning®, 2011

The traveling exhibit “Native Voices: Native Peoples’ Concepts of Health and Illness” opens June 9 in Anchorage.

RELATED: 9 Great Places to Experience American and Native Culture

Starting at the Dena’ina Center, the exhibit will debut with a noon luncheon ceremony featuring the Southcentral Foundation, the Alaska Native Heritage Center and the National Congress of American Indians.

The exhibit will remain open for visitors of the Conference of the National Congress of American Indians until June 12, and then it will open to the general public at the Alaska Native Heritage Center from June 13 through mid-September.

Oral history and the wisdom of medicine men are recognized in the traveling exhibit, which made its grand debut at the National Institutes of Health’s National Library of Medicine in Bethesda, Maryland with a blessing ceremony on October 5, 2011.

RELATED: The National Library of Medicine’s ‘Native Voices’ Exhibit Shares Native Concepts of Health, Healing and Illness

Some of the most revered native healers were interviewed for the project, plus tribal educators, curators and others. “One of the major goals is to share from the native community and in their own words and own descriptions what is important to them in terms of native concepts of health, healing and illness,” Fred Wood, a National Library of Medicine curator involved with the project’s development, said. “We’re doing our best to make that in their words, not someone else’s interpretation.”

RELATED: The Lummi Healing Totem Pole Carries Stories of Traditional Medicines and Practices

Topics featured in the exhibition include: Native views of land, food, community, Earth/nature, and spirituality as they relate to Native health; the relationship between traditional healing and Western medicine in Native communities; economic and cultural issues that affect the health of Native communities; efforts by Native communities to improve health conditions; and the role of Native Americans in military service and healing support for returning Native veterans.
Indian Health Service Director, Dr. Yvette Roubideaux, a featured speaker at the opening ceremony, said the concept for the exhibition grew out of meetings with Native leaders throughout the nation, “and reflects the Native tradition of oral history… This wonderful exhibit is helping to make Native voices and cultural perspectives seen and heard, and to promote understanding and appreciation of Native cultures.”

For web browsers all over the world, photos and summaries on the web site pull out specific aspects of the exhibit, such as the healing properties of certain plants.  The introduction to the “Medicine Ways” section states that “[m]any traditional healers say that most of the healing is done by the patient and that every person has a responsibility for his or her proper behavior and health. This is a serious, lifelong responsibility. Healers serve as facilitators and counselors to help patients heal themselves. Healers use stories, humor, music, tobacco, smudging, and ceremonies to bring healing energies into the healing space and focus their effects.”

Ceremonial drums, pipes and rattles from Upper Plains tribes are displayed in one section on healing. Another explores ceremonies that traditional healers performed to give relief to returning veterans who suffered from combat-related stress. “Because physical and spiritual health are intimately connected, body and spirit must heal together,” says printed material in the exhibit, on “The Key Role of Ceremony.”

Another section explores Native games “for survival, strength and sports.” Surfing figures big here, as the exhibit pays tribute to Duke Kahanamoku, Native Hawaiian Olympic medallist who is credited with reviving surfboarding as a sport. In the lobby of the library is a 10-foot model of the Hokule‘a, a traditional Hawaiian voyaging canoe. It is intended to show visitors “how the mission of the Hokule‘a has spurred a Hawaiian cultural and health revival.”

 

Read more at http://indiancountrytodaymedianetwork.com/2014/06/09/traveling-native-voices-health-exhibit-opens-today-anchorage-155212?page=0%2C1

40 Powerful social issue ads that make you stop and think

Advertising Agency: Terremoto Propaganda, Curitiba, Brazil
Advertising Agency: Terremoto Propaganda, Curitiba, Brazil

Check out more advertisements here, @ boredpanda.com

 

Many people complain about advertisements as an obnoxious way for companies to invade our everyday lives and cram their products down our throats, but that’s not all that advertisements are good for. The advertisements on this list are excellent examples of effective advertising strategies for social issue campaigns that let their voices be heard.

A well-made advertisement is designed to grab your attention and to remain in your memory long after you’ve left it behind, and that is exactly what many of these social causes need. Getting people to think and worry about various social and environmental issues (or even simply getting them to be aware of them) is important for raising public supporting and affecting meaningful changes. A few of these ads are, in fact, commercial ads, but it’s still nice that they champion socially or environmentally aware causes/products.

Just like with commercial advertisements, having just the facts is not enough. They are important, but the ad must also appeal to the observer’s emotions. Many studies have indicated that emotion can have a powerful effect on memory formation, ensuring that memories with emotion will last longer than those without.

According to “Father of Advertising” David Ogilvy, his contemporary, Howard Gossage, said that “advertising justifies its existence when used in the public interest—it is much too powerful a tool to use solely for commercial purposes.” We definitely agree, which is why we wanted to share this list of social cause advertisements with you!

Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark
Advertising Agency: Saatchi & Saatchi, Copenhagen, Denmark

 

public-interest-public-awareness-ads-45-1
Advertising Agency: Ogilvy & Mather, Dubai, UAE

First Nations Development Institute Awards $400K to 12 Native Food-System Projects

 

Kristin ButlerGeorge Toya, farm program manager at the Pueblo of Nambe
Kristin Butler
George Toya, farm program manager at the Pueblo of Nambe

 

Indian Country Today

 

 

First Nations Development Institute announced June 3 that it is divying up $400,000 in grant awards to 12 Native organizations. The grants, made possible by the W.K. Kellogg Foundation of Battle Creek, Michigan, were awarded under First Nations’ Native Agriculture and Food Systems Initiative.

The NAFSI grant program is intended to help tribes and Native communities build sustainable food systems, increase healthy food access and awareness, and stimulate tribal economic growth and development. The 12 grants range between $20,300 and $37,500 to the following tribes and Native organizations:

Bay Mills Community College, Brimley, Michigan, $37,500

The grant will support the Waishkey Bay Farm 4-H Club and Youth Farm Stand. Waishkey Bay Farm is a sustainable farm and orchard located in Michigan’s Upper Peninsula. The club’s purpose is to recruit tribal youth to help grow, harvest and market fruits and vegetables.

Choctaw Fresh Produce, Choctaw, Mississippi, $37,500

The grant will be used to expand a small community garden. Food from the garden will be sold at the casino restaurant.  Additionally, project organizers plan to sell surplus fruits and vegetables throughout the community via a mobile farmers’ market.  The project aims to increase access to healthy food on the reservation while creating jobs and stimulating economic development.

Columbia River Inter-Tribal Fish Commission, Portland, Oregon, $28,125

The grant will assist tribal fishers as they build new relationships with tribes to develop and expand market opportunities for salmon products. The project aims to increase opportunities for the fishers of the Columbia River tribes.

Diné Community Advocacy Alliance, Gallup, New Mexico, $20,300

The funds will be used to help the alliance support the Healthy Diné Nation Act and Junk Food Tax, which was vetoed by the Navajo Nation president in February 2014.  The act seeks to impose a 2 percent sales tax on sugar-sweetened beverages and junk food, and eliminate sales tax on fresh fruits and vegetables.

Lac Courte Oreilles Ojibwa Community College, Hayward, Wisconsin, $37,500

The grant will be used to build capacity and expand the college’s Sustainable Agriculture Research Station (LSARS). LSARS will increase healthy food access by providing a mobile farmers’ market, online and telephone food-ordering service, and EBT-SNAP purchases.

Lakota Ranch Beginning Farmer/Rancher Program, Kyle, South Dakota, $37,500

The grant will be used to establish an active gardening club on the Pine Ridge Indian Reservation.  Fruits and vegetables harvested will be sold at a local farmers’ market to promote healthier food choices.

Ponca Tribe of Oklahoma, Ponca City, Oklahoma, $28,125

The funding will build capacity and expand the local community greenhouse.  The goal is to produce twice as many fruits and vegetables in the expanded greenhouse.  Additionally, the funds will be used to host weekly diabetes health education and cooking classes.

Pueblo of Nambe, Nambe Pueblo, New Mexico, $28,125

The Community Farm Project will focus on expanding to create more traditional meals with locally grown, highly nutritious food items. Nambe Pueblo is a food desert with issues of access and affordability of fresh, local produce. The farm can expand with eventual creation of a marketplace on pueblo land, instituting practices such as composting and seed saving, and working to revitalize Indigenous crops, harvesting wild plants, and raising hormone-free, locally slaughtered meats.

Sac and Fox Tribe of the Mississippi in Iowa, Tama, Iowa, $37,500

The grant will build capacity and expand the Meskwaki Grower’s Cooperative. The food co-op launched in 2013 and needs to expand to include a greenhouse, seed-saving program and food-preservation workshops, as well as increasing co-op membership.

Sust’ainable Molokai, Kaunakakai, Hawaii, $37,500

The grant will be used to launch the Molokai Food Hub, which will give the Native Hawaiian farming community better access and control over its local food system. The Food Hub will help accurately manage orders and monitor product quality.

Taos County Economic Development Corporation, Taos, New Mexico, $37, 500

The organization will lead and coordinate the Native Food Sovereignty Alliance (NAFSA), including coordinating board meetings, proactively recruiting and growing the membership base, and moving the organization toward achieving its 501(c)(3) nonprofit, tax-exempt status. The organization will also coordinate development of a three-year strategic plan and a priority list of policy areas to be addressed.

Waimea Hawaiian Homesteaders’ Association, Kamuela, Hawaii, $32,825

The grant will continue to fund the “Farming for the Working class” project and will enable another 10 Native Hawaiian homestead families to start actively farming their fallow land. The program consists of hands-on farm training, paired with classroom-based learning and business training.

 

Read more at http://indiancountrytodaymedianetwork.com/2014/06/03/first-nations-development-institute-awards-400k-12-native-food-system-projects-155129