By Kalvin Valdillez; photos courtesy of Ilivia Hatch
“Amazing asf.” “Sooo good!” “Fire fr.” “Definitely a must!” “Bussin’” “100/10.” “Girl Ur chamoy SMACC!” “You did your thang on these.” “Obsessed!”
Those direct quotes are just a handful of reviews that can be found in the highlight section of an Instagram page named Munchiezznsweetzz. Also here, there are dozens of live reaction videos that are wholesome and worth the watch to see everyone’s faces, from kids to elders, light up as they take their first bite into a tasty treat made by Tulalip tribal member, Ilivia Hatch.
Though her sugary concoctions have garnered her fans all throughout the region, her biggest supporters appear to be the young adults from the reservation. Which is wonderful to see. Among the glowing reviews of heart-eyes, fire flames, and 5-star emojis, one word seems to sum up Munchiezznsweetzz perfectly – bomb – which of course is one of the highest compliments among both gen z and millennials alike.
So, with that in mind, we understand if you’d like to take a moment to find her page, check out her grid, and place an order before you continue you reading. (And she created a special promo code exclusively for the readers of the SeeYahtSub and Tulalip News, just enter code: ‘Tulalip’ for an extra 10% off of your order.) Alright, now that you’re back and you checked out her snacks… IKR? Every dish looks incredible. It definitely makes you want to order one of everything on the menu.
If her food photos blew your mind, you’re in store for another big surprise. But before that’s unveiled, we invite you to take a closer look at her page. A fun logo of lollipops and candy canes serves as the profile pic for the business page. In the bio area, she has her store hours set and a link to her personal bakesy page, where you can place your order and find out any necessary details about your payment and pickup options. The last thing we’d like to point out is her interactions with her followers. Not only does she regularly hold giveaways and asks her clients for input/requests, but she often offers daily, weekly, and monthly specials as well. She also adds a personal touch to each order, including instructions on how to store the treats properly and a variety of whimsical stickers too.
In today’s society, over half the battle with creating a business is having a legit, inviting, responsive, and awesome social media team. Success often lies in online engagement, which is why many people hire marketing companies to boost their brand to help get their name out there. Looking at all the details that went into her page, from her logo to her policies, you’d think she had professional help setting it up, but Ilivia has done absolutely everything by herself. She is 100% self-made. From the ground up, she has built a great following online. Just a year and some change in the game and she has over 1,000 people checking on her page daily for the latest details and creations, which is a number she hopes to grow even more, as she has a personal goal of reaching 10,000 followers.
After taking all of that information in and considering all the work it takes to start a business, what makes this all the more impressive is the moment you find out that Ilivia is only 21 years of age. Munchiezznsweetzz is turning two this April, which means that at just 19 years young, Ilivia created a successful business model which has been thriving since that first review came in.
Take a moment to read over this short Q&A to get to know the mastermind behind Munchiezznsweetzz.
Why don’t we start out with a little bit about who you are?
I’m Ilivia Hatch. My mom is Priscilla Sconawah, she’s from Yakima tribe. My father is Ezra Hatch III from Tulalip. My grandparents are Donald J. Charles and Carmen Sohappy, and then Rosemary Alexander. Growing up, I lived with my grandparents at Tulalip my whole life.
When did you start your business?
I started my business around two years ago, in April 2023. I did move out of my grandparent’s house for a while – like three ago. I was living in an apartment when my business started, so it originated from west Everett.
How did you come up with the idea for Munchiezznsweetzz?
When I first started doing it, I never thought I would get this far. It was just me and my sisters in a room, and we would always joke about starting our own little businesses. And eventually, I came up with the idea for Munchiezznsweetzz because I used to smoke a lot, and that’s where the idea came from. I’m completely sober now, like five months sober, but that’s how it started.
How did you get into making these treats? Have you always had an interest in cooking or creating desserts?
Yeah, it really started with my mom. She used to make these special cakes and I kind of just took over for her and started baking them myself. And then I came across these viral grapes. That’s what my business is mainly about, candied grapes. They went viral on TikTok and I thought, maybe I could make these. And then I did. But at first, they were so bad, it was a rough start. It took me like a whole year to actually get my recipe down and everything looking good. I would always say that I was going to quit and give up on everything, but my mom pushed me to do better. And then in April 2023, I moved back to my grandma’s house, and I’ve been doing it here ever since. I’m very grateful they let me do it out of their home.
What are candied grapes?
Candied grapes are grapes dipped into candy. I make my own candy out of Carroll’s sugar, water, food coloring, and flavoring. It’s called tanghulu and originated from Asia. But I put my own spin on it and make it with different flavors. It’s basically a hard shell of candy, kind of like a Jolly Rancher, around the grape. And when eating it, you have a nice crunch to it and with the grapes, it’s like all the flavors come together for the perfect combination.
So, candied grapes are your staple, and you do those in different varieties?
Yeah, I do candied grapes, candied pineapples, candied strawberries. I would say the fan favorite is the crack grapes. That’s Jolly Rancher coated, or Jolly Ranchers blended up and coated over the grapes. I dip the grapes into liquid candy that’s hot and then dip it into the Jolly Rancher mix. And I call it crack grapes because it’s so addicting, to the point that everyone wants that in their orders.
You mentioned that you picked this up from your mom. How does your family feel seeing you have a successful business and find that passion in the kitchen?
My grandparents and my mother, I think, are my number one supporters. Because, like I said, there were times where I would feel like giving up, but they kept me motivated. I would get really discouraged when I had to deal with hate comments or when I would mess up. I’m so grateful for them looking back at it now. Yesterday, my mom called me and was crying because she was so excited for me and was saying that I came a long way. From how messy I was at first, and how good I’m doing now and how successful I’ve been.
My grandparents are so proud of me. They always ask me every day about the order I’m working on. They’re there to push me on those days when I don’t want to get up. They’re always like ‘just get up and do your order, you’ll feel better about yourself’.
That’s so cool. And from your end, how does it feel to get that love and support from your family?
It feels amazing, honestly, I can’t thank them enough. I know that it’s all me and I’m the one doing it, but I feel like if I didn’t have that backup motivation there, I would have given up a long time ago, because it is stressful. It’s not an easy job. Especially when I have big orders over $100, because I am doing it all by myself. But it makes it easier when I have their positive words. Or when I’m having a stressful day, they’re like, ‘just take a step out of the kitchen. Take a breath.’ I was always taught that you’re not supposed to be in the kitchen when you’re mad because it can get really bad. What I’ve learned to do is calm myself down and use their motivational words, so my work is not getting messed up. I feel like it’s always just been something that I love – to have them there on my side.
And I get a lot of support from our community. I’ve had a lot of people from Tulalip order from me. That makes me feel really happy that I can be the one to make these special and unique treats, that no one else really can make for them.
Do you have any words for those people who haven’t been fortunate enough to try your treats yet and are interested in putting an order in?
They’re always welcome to come and try something new. Feel free to check out my reviews and see if there’s something on there you want to try. All my reviews are on my highlights. I’ve always had amazing reviews, and only a couple down reviews which I worked to fix on my end. But personally, I love the watermelon crack grapes, they’re really good. And everyone loves the blue razz too!
I know people can place orders through your website, do you ever do orders for special occasions or themed birthdays?
I do take pre-orders, and I do require a 100% deposit. Just because, when I first started, I would let people place an order and I would make it for them, and sometimes they wouldn’t show up. I don’t deal with that anymore. I do have that website, it’s linked in my bio, and a lot of people place their orders through it. They can find pictures of everything I’ve already made there. And there’s a specific form for custom orders – like for custom candied grapes. But I don’t just make candied grapes, I also make cakes, cookies, Mexican treats, I make drinks as well. Another fan favorite is the dulces enchilados, it’s chamoy covered gushers with tajin. It’s one of my best sellers along with the crack grapes.
When I started out in Everett, my chamoy products were my number one. But when I came back home to Tulalip, no one knew what it was. I mean, everyone knew what chamoy was, but they weren’t familiar with it. When people try my chamoy, it’s the best, because personally, I feel like I make the best chamoy in town because I make it homemade. So when they try my chamoy, they become obsessed with it and end up ordering it a lot because of how much they enjoy it.
Can you remind our readers of your age and what it means to you to find success and your passion so early in life?
I’m 21 years old. And honestly, I wish I found my passion earlier because it is a good feeling. I’ve never had help from no one. Maybe from my mom here and there, but everything for my business came out of my own pockets. I started out so small, just seeing my business grow and grow and grow, and being able to buy trays, supplies, and all my gushers (6 boxes) all at once, it makes me feel happy. I’m at the point where I get so much income now, that I’m able to support myself and my business. It makes me feel good that I have over 100 customers who I consider as my regulars. Like, most of them come back all the time. It feels good to make those connections with my people as well. I try not to call them customers, supporters, or clients, because they’re basically like family. I call them my besties because they’ve been with me since day one, through my trial-and-error stages. It’s just so great to have loyal people and to share my success with them as well.
And there was one month where I was dedicated just to my business and was consistent, and I brought in $4,000 that month just from my business. And because I work alone, that felt like a big accomplishment for me.
Why is it important for other young tribal entrepreneurs to see your grind and the business do so well?
I feel like if another tribal member sees this, and sees someone so young doing it, they might feel inspired to start their own business. And my advice would be to start early, like right now. Because who knows what will happen. When I first started, I only had like 200 followers for a whole year, and then my business just boosted up out of nowhere. I feel it’s important to never give up on yourself and to believe in yourself over anyone. Don’t pay attention to what other people say, because at the end of the day, people will be there to support and assist you. So, I feel like if you are wanting to start a business, you should just go for it.
What’s the next step for you and Munchiezznsweetzz?
I’m really trying to reach 10,000 followers. I know that’s a lot but that’s my biggest goal. If I could reach 1,000, then I can definitely reach 10,000. I don’t feel like I need to be higher than that, but if I do get more that’s cool. That’s the biggest step for me. I don’t know if I actually want to own a store or do a truck yet. I feel like I’m getting a new house soon though and if I just work from my own house that would be better for right now. And I am looking into hiring people, not at the moment, not until I get my own things settled down first.
Munchiezznsweetzz operates between the hours of 6:00 a.m. – 10:00 p.m. daily. Currently, she has a Valentines Day giveaway going with the grand prizes of strawberry crunch cookies and strawberry crunch tres leches cake. Be sure to visit the Munchiezznsweetzz Instagram page to see more of her specials and to place your order.